I love TV adverts. There I’ve said it.
I do. I know that might sound totally crazy a nerd type of thing. To my family, I am crazy, cause we fight for the remote all the time and I moan when it gets to an ad break and they immediately flip to another channel. No. They can’t watch any advert on TV, they refuse to. The worst is when I have seen part of one and they quickly flip to another channel and I don’t get to see the end of the advert. It’s like missing the end of a story!
So why do I like something that others hate so much? I don’t know, I just know I do and I’m not going to apologize for my craziness or nerdy-ness.
Of course there are some really annoying, stupid, idiotic, waste of money adverts; and I could give you a nice long list…but mostly advertising is –
- Important to us
- Genius – And the people that create them are just that – genius (except the hippo ad gracing our screens at the moment)
It sounds a bit biased because I’ve worked in the marketing department for years and I’ve seen bad ones and brilliant ones in my own company. So as a TV advert admirer … last week we attended a presentation on Cannes Lions and time was limited, we didn’t have all day so I do believe we got to see some of the best and from that little presentation these are my very favorite:
Help I want to save a life (click on title for details of the brief)
The Marrow Donor Registry desperately needs more people and because I am a registered possible donor I believe everyone should be one too. Take a look at this clever ad and initiative – http://www.youtube.com/watch?v=ZG8NxjlyUxU
The book that can’t wait (click on the title for details of the brief)
Books. Who doesn’t love them?! This is brilliant, so clever. I love it. I want this book! – http://www.youtube.com/watch?v=gHl8IqCqza8
The most popular song (click on the title for details of the brief)
Music. Global crisis. Unemployment. A song that changed a country. I love the song, it’s for a bank too. The idea and the pay off line (so close to work) so motivating and inspiring. We all need a good song, listen to it – http://www.youtube.com/watch?v=EaNjCIfIGF8
I hope I have not bored you…I could go on for ever, I really do love this 🙂